There is something unique about terrestrial radio that we cannot leave in the past. Although its ratings have had a massive decline over the last decade, Radio-styled programs and narrations still vividly live on our digital reality, thanks to the Podcast.

In the last ten years, the Podcast became so dominant that even the main television news channels, newspapers, and magazines have created their original audio series’. According to the 2019 edition of The Infinite Deal survey, and later explained by The New York Times, up to now:

“more than half the people in the United States have listened to one (podcast)…”

Edison Research

Celebrities, companies, and business personalities are following up with the trend and starting to rely on the Podcast as the way to reach audiences in a more personal, intimate manner. It is a mighty tool used to create awareness, build brands, connect, and express.

Nowadays, technology allows anyone with a recording device to create and upload podcasts – even just a smartphone. And for everyone who is interested and wants to be part of the community, Spotify recently announced its partnership with the Anchor App to easily record, and upload podcasts directly to the streaming platform!

With a Podcast, you can:

  • Create personalized interviews
  • Go deep in your creative process
  • Bring in guests
  • Talk about the topics fans ask on social media
  • Create awareness for upcoming releases
  • Talk about your latest releases
  • Address social/politic/economic issues
  • Think and express your artistic personality
  • Get creative with your audience and feature them in an episode
  • Monetize Spotify streams through Anchor App
  • Create daily, weekly, and monthly shows for your audience
  • Create social media content advertising the Podcast

It is not difficult to start Podcasting. Check out this post to help yourself guide through the planning process.

Advertise your podcasts on social media and tag us @stereotheque or with the hashtag #stereopodcast

Join our platform of professionals! And don’t forget to subscribe to The Hub!

Tags:

  • Show Comments (0)

Your email address will not be published. Required fields are marked *

comment *

  • name *

  • email *

  • website *

Ads

You May Also Like

How to Market to Your Audience in an Ever-Changing Digital Era

Every year, Mary Meeker publishes an Internet Trends report that tracks the most important ...

Top 5 Hot Guitar Pedals According To Urdaneta

In the search for the latest trends in music gear, Stereotheque also looks out for ...

Palenque Records AfroColombia Remix

The musical magic of Afro-Colombia has once again graced our ears. This installment comes ...

How To Operate Any DAW: Professional Advice From Mozahzah

Thanks to the technological advancements in the past two decades, all the fancy recording ...

Laura Bermudez: Animating Dreams

Who draws the line between the real world and the imaginary worlds out there? ...