A couple of weeks ago we shared a Forbes interview on our Facebook page called “Why Image Matters In The Spotify Age, As Explained By A Creative Director” .  Forbes contributor Danny Ross had the opportunity to talk with Robby Morris (Creative Director at Secretly Group) to go over the importance of visuals in our current music industry, and to learn how deeply interconnected are songs with social media.

Photo by Christian Gertenbach

The interview discusses how having a well thought-out visual presence on social media (that is in harmony with the music), increases the opportunities to land a contract/gig with Labels, Publishers, brands, etc. These are all well-known facts, however, there is a really important element that is commonly overlooked that will allow us to achieve a natural coherence between our music and our visuals: “self-possession” as named by Robby Morris.

It is crucial to understand that what Morris calls “self-possession” can be understood as the embrace of one’s artistry. This should be what make us visible to the other’s eye. Thanks to the new media channels that we can use to promote our works, we all have the power to publicly display and promote our art; but at the same time not many of us know how to exploit this power. So we look up at the people who are excelling and we copy them, instead of adopting: we try to be exactly like them instead of studying their moves and applying them to our own efforts.

Photo by Talles Alves

We all have something to say, to express, and visuals are our most important ally to display ourselves to the contemporary world: a world that feeds off from pictures and videos is the one we are trying to reach with our sounds, our music. So we need to be wise and dedicate the right amount of time to align our ears with our eyes. By being able to fully represent our voices on these media platforms we are creating a brand-new space away from the sameness of the web. 

“Self-possession” will give us the freedom to be independent and feel genuine in front of today’s virtual audiences, all of this while catching people’s attention and interest in the process. This way, our content will feel natural, and it will keep coming without the need to spend worthy time trying to deceive our audience into something we are not. This is to say that people who find that “natural” content interesting, will want to be part of it.

It is hard to stand out from the monotony of social media. It is easier to be yourself. 

As the year wraps-up during its last week, there were many topics that we would like to go back and revisit from this incredible 2018. However, as much as we would like to talk about them all, this is one special point we liked to return to so we can enter the New Year 2019 with a clear and strong idea on what to focus to keep supporting all of our musical and creative endeavors.



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