Stereotheque: A platform for the creative kind


Creativity can be absolutely quantifiable. Some may argue it is and has always been subjective. Perhaps someone might say Jackson Pollock was not creative enough simply because his paintings didn’t fit the standard for his drip technique. Or how Arnold Schoenberg (the Austrian-American Composer) was labeled as a composer of decadent music, because of its atonal nature and later the development of twelve-tone composition technique. Like them, there’s been thousands of creative men and women who have done out-of-the ordinary creative work. And at some point in the lives of these inarguably creative folks, they (also) questioned themselves whether their creativity could have a direct correlation to the professional success; “creativity” and “success” being the keywords here. How do you define success? Is it by dollars in your bank account or by doing what makes you happy every day? Or if you’re a YouTuber, is it having millions of streams while sitting in your couch, or traveling on cruise and performing every night to thousands of people? Again, very subjective, yet quantifiable.

It is a fact though that the key turning point in each of these creatives’ lives was that they were able to connect with the right group of people at the right time. And thanks to this, they reached some level of in-life success and deep satisfaction. Wassily Kandinsky, to whom we owe abstract art, went to an Arnold Schoenberg concert in Munich in 1911. This encounter can be considered pivotal not only for Kandinsky’s artistic career, but for the whole creation of abstract art.

Wassily Kandinsky’s Composition, VII, 1913

On January 2, 1911, the Russian artist, who was living in Munich, went to an Arnold Schoenberg concert […]. They were dazzled by Schoenberg’s music, which set aside existing rules of harmony in favor of a new atonal compositional method. […] Kandinsky also grasped the connection: within days of the concert he made sketches of the performance and then distilled the figures within until only traces of the original subject remained. In the coming months, he gradually evacuated all referential content from his work.

Imagine how the power of human connections can spur new ways of creating, inspiring and building. We usually tend to think that working in silos can be better for our careers. Working in our studio for hours without interacting with other creatives due in part to the fear of copycats, or simply because our egos are too big to let anyone or anything affect it.

The connection between Kandinsky and Schoenberg is only one of the many which have existed throughout history, and we at Stereotheque seek to become the leading ecosystem to encourage, support, and enable creatives to do just that: create in freedom.


We’ve built Stereotheque to foster these connections in an industry where subjectivity is a common denominator, yet we’ve been able to quantify the creative skills each individual has, how they can be better connected based on previous projects, and encourage cross-collaborations in music, media and entertainment.

We’d love for you to be part of our public beta, build your profiles and start creating projects. From albums to interactive media, and from short films to graphic designs.

Create your free account here! Click the button below to start.


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