Let us start this new year, focusing on the opportunities waiting for us out there. With all the loads of hard work needed to keep an artistic career afloat, it is sometimes hard to look for brighter, more productive, ways to reach our creative goals. So, to rise above those obstacles that seem to make the process slower, let’s talk about those tools and elements that will help us go forward. On this opportunity, we bring to the stand, the famous, but consistently ignored, Electronic Press Kit (EPK).
As its name suggests, the EPK is a kit of media content, and it is also your new best friend for independent PR ventures.
This relatively “easy-to-make” element in the toolbox, has way more power than perceived by independent creatives. With a well-done EPK, the chances of establishing contact with various industry players, increase dramatically.
Meant for Industry Pros and NOT for fans
The EPK is the best and most organized way to reach out and create a real professional contact with:
- radio stations
- Other bands in touring circuit
The 5 Steps
Any artist that is working hard to make it to bigger shows, museums, TV, magazines, blogs, or vlogs, should take time and real dedication to develop a high-quality Kit. This amazing EPK that includes different kinds of multimedia, facts, data, and reviews, aims to answer those critical questions and interests by each of the Industry players. For example, to contact writers or music journalists, the Kit needs to have high-quality pictures, a great Bio, and any recognitions by other talented players.
1. Identify Target
You can create one main EPK or multiple Kits that are each aimed at one specific player in the industry. So To begin with, identify the opportunity you are searching for, i.e., press coverage, interview, booking, etc., and make sure you include the critical information that will convince a Pro to engage with your art. Ask yourself, or search online, what would a Booking agent like to know about my act before they consider booking me?
Remember, you are contacting people that want to do business; it is not a fan/follower/ communication.
This section is essential to convince Pros about your experience, knowledge, talents, accomplishments. It is the Bio that venues or music journalists will probably use to give your back story through social media, press, printed/digital.
If you have never written a Bio before, we would suggest you contacting someone good at writing, and that hopefully has experience doing this. Bio’s have to be compelling, engaging, with the right information for the press to and other material to be created form it.
Now it is time to hook up your best quality pictures, videos, and music.
For pictures, it is excellent to upload studio and live photography. For video, make sure to include live performances so venues can get excited about the way you perform, and the audience you draw to the gigs. And for music, make sure that you upload a music player – hopefully not a Spotify or Apple Music player since not everyone is subscribed to these streaming services. You want to keep it smooth and straight forward for anyone to access your music – Youtube works!
4. Facts and Data
Time to go deeper in the business.
Take what you said in the Bio and get down to the details. On this step, leave everything out there. Talk about streaming numbers, royalties earned, venue capacity, other artists you have performed with, chart history, awards, or any obtained recognition.
Add what other talented people and press have said about your works.
5. Contact Information
Make this section extremely easy and straight forward. There is no need to have one email for “management,” one for “booking inquiries,” or something else. If you only work with one email, use that one. You can include phone numbers, social media links to all your pages and profiles.
The EPK is not meant for everybody, but you want to make it accessible for the right people. We suggest creating a private website, only available for people who know the link. Pdf’s used to work back in the day but not anymore. With today’s constant releases, online traffic, and multimedia, a private website is more comfortable to overhaul and keep updated at all times.